“Essentially, you find where your audience is and go there. Common sense, but not so easy to do it if you listen to the buzz instead of your customer.”
This article presents some great points, but I want to spend a minute on point #3, about finding where your audience is.
First, before you can find where your audience is, you need to know who your audience is.
Identifying a focused target audience (e.g., your customer) is the first step in positioning your social media sharing. The next step in positioning your social media sharing is identifying your audience’s problem, desire, or as Clayton Christen likes to say, their “jobs to be done.”
Then you need to provide your audience with a solution. That is, solve a problem, share some useful insight, answer a question, or simply relieve them of boredom (e.g., entertain them through conversation).
When you identify a target customer and a problem, and provide a solution, you’re delivering value. It’s this value that helps you connect with your audience and build your brand.
Successful people position their social media sharing, and so should you!