Did you miss this week’s top social media marketing gems. No problem, here they are!
For all that social media is doing to change business for the better, it’s not yet enough. Interview any executive and ask them what their priority business goals are for 2013 and I’m sure you’ll see some element of customer-centricity on the list.
After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppsFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users.
Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers?
Vinay Chinni’s business would appear to have a natural advantage when it comes to social media. Ever since Pinterest began gathering steam in 2011, photographs became even more prominent on Facebook. Given his profession, Chinni had a seemingly endless supply of material with which to cultivate a Facebook fan base.
I’m a big fan of social calls-to-action. Previously, I’ve found evidence that they work on Facebook and Twitter. So I wanted to expand my research and see if I could find more words and phrases that were good at spurring people to social action.
Are you ready to immerse yourself and your business in Twitter this year? Are you a Twitter user who hasn’t caught up with the latest updates and tools for Twitter? This guide is for you! It will take you through the basics of Twitter, from setting up your profile and learning the lingo to analyzing your results and finding the right tools for your business.
Ready to get your hands dirty with some Twitter advertising? Now’s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. through the launch of its new, self-service ad platform.
When doing a Google+ Hangout, it’s just good form to introduce yourself to viewers and other participants. Insert a news anchor type name bar under your image by setting up the Google+ Hangout Lower Third App.
Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010—according to a study of moms’ online social habits by BabyCenter and comScore.
Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment.
I hope you like this week’s list!