Here are this week’s top 10 social media marketing articles!
We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see the pictures of you lounging on the beach. When you’re stuck in traffic on a Monday morning and need to vent, your Twitter followers are there for you! In fact, there are 3.2 billion interactions on Facebook and over half a billion tweets published every single day.
Generating, growing, and engaging a group of people on social media in support of a business or a brand is no easy feat. As we’ve seen in a number of previous articles on Sprout Insights, the role of a community manager is a multi-faceted career involving very specific skills sets, connections, and resources in order to be successful in one’s job.
The first step to running a successful contest on Facebook is to make sure that your contest (and possibly your page) stay on Facebook, by following the rules. You see, Facebook has set out some very concrete guidelines where contests are concerned, and it has no compunction (and every right) to pull both your contest and your page down if they feel you’ve violated those guidelines.
At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest — the next day, the social network is growing exponentially.
I recently listened in on a webinar where a young guy was pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I disliked this advice.
Simply being on Facebook and Twitter and posting sporadically does not count as an effective use of social media. Your social media activity should be engaging your prospects and generating excitement about your company or brand.
Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns. This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that was one of the nicer responses.
Is your audience responding to your social activities? Have you integrated the right calls to action into your social media strategy? A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take.
This week I wanted to share more insights from the Performance Marketing Insights conference in New York – a “two-day content-led performance marketing conference aimed at senior decision makers & marketing professionals from advertisers, publishers, networks, agencies and tech companies.” Speaker: Marc Grabowski. COO of Nanigans. Marc has managed over $200,000,000 worth of ad spending.
In business, social media is becoming a lot like email. Every company has it. In an Altimeter Group survey of 700 executives and social strategists fielded in late 2012, we found that 100 percent of participating enterprise organizations run to varying extents an active social media strategy.