Did you miss this week’s top social media marketing articles? No problem! Here they are:
Any good social media strategy goes beyond what your brand does, and takes a look at what your competitors are up to. When it comes to finding success on Twitter, it’s all well and good to map out your content strategy and metrics, but in order to really excel you’ll have to incorporate serious, on-going competitor analysis into your plan.
Creating compelling visual imagery for your social media profiles has never been more important for your brand. Not only are Facebook, Twitter and Google+ all adapting their layouts to make images more central to the user’s experience, but the two fastest growing social networks – Pinterest and Instagram – both put pictures rather than text at the forefront.
Do you want more leads from your social efforts? Did you know there are great social media tools that make the sales process easier? In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.
We see brands spending millions in a few months to acquire fans without doing a single social promotion to activate those fans. That’s insanity. Why bring in millions of new fans and not try to activate them? We don’t have to use Facebook apps, but we can drive new fans to promotions that encourage them to advocate for your brand in some form or fashion.
Social media marketing is often seen as the quick fix for marketing your struggling business. Obtain some Facebook likes, even buy some fake Twitter followers, tell customers you are the best company in the world in your blog articles and start blasting away. The cavalry will then show up on white horses and save the day.
This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers!
Everyone knows that social media is an invaluable tool for branding, networking, and consumer engagement. You might be surprised to know, however, that social selling can also be a staple for your B2B sales arm.
You think you have it tough when it comes to managing social media? Put yourselves in NASA’s shoes — or spacesuit — for a moment: the agency has almost 500 different social media accounts spread across multiple social networks. Yes, 500. I get tired just thinking about the coordination effort involved.
The cornerstone of any successful social media campaign is clearly defined business objectives. Therefore it is imperative to determine what the company is trying to achieve through social media marketing. The business objectives can be brand awareness, brand loyalty, raw traffic, sales, customer support etc.
I have a very special place in my heart for the city of Boston. One of my best childhood memories is when my parents would pack up my three brothers and I, throw us in the back trunk of our pale blue station wagon (wood paneling too, I think!) for the five-hour drive from Montreal to Boston, to visit our cousins there.
These were the best social media marketing articles of this week. I hope you enjoy them!