Here is this week’s top list of social media marketing articles. I hope you enjoy it!
Have you become skeptical on social media being a viable online marketing option? Have your current social media efforts fallen short of delivering any tangible results? If you’re starting from scratch, then trying to build a social following can be a frustrating experience…when you don’t have direction.
According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices. It’s up to brands and businesses to make sure that any marketing efforts they add to Facebook are mobile-friendly, including custom apps, email, advertising, etc.
ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook’s press announcement at its headquarters on April 4. In this live demonstration, one of a group of Facebook employees on hand with the new device, walks us through the primary features and user experience of Facebook Home.
In this post, I’m going to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel, though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies.
Most folks who are not digital marketers want their businesses to succeed and understand that social media is one of the driving forces in digital marketing today. Why? Because it’s relatively low cost to start (though that ramps fast) and results of some kind generally happen very quickly. So what matters in social media?
What performs better? Sending people to sites via your social networks or just writing good stuff and letting the search engines do their thing?
How do you measure and manage your social media marketing? Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.” So, how do you know what to measure to get the most out of your social media marketing for your business?
Owned by Google and packing the power of video, YouTube can be an incredibly powerful marketing tool, especially for a small business with a limited budget. On the other hand, launching a video campaign on YouTube can also yield nothing but the sound of crickets.
Students are using it. Employees are using it. Investors are using it. Customers are using it. But most business executives are still struggling to find reasons why they should be using social media.
I started to write this column about Twitter and the media and then started thinking, wait – aren’t people more interested right now in the 99 new Twitter tools and apps? And then my mind went to the fact that in a conversation this week, a client came to me stressed over all the LinkedIn changes, so I was going to write about that.
These were this week’s top social media marketing articles. Enjoy!