Here are the most popular content marketing articles of this week in case you missed them!
Content marketing efforts are typically held to ROI metrics – this is “weaponized content” that is supposed to generate traffic, sales, or engagement – so let’s begin with the ends in mind and map out the best possible content marketing framework. It may not be reachable, you may not be able execute every element, but at least you know what to shoot for. So let’s get started on defining our own personal content marketing perfect state.
Content marketing is all the rage these days, but have you given thought to developing a strategy for your content? Do you know how to create content that your audience will find valuable enough to share? Do you know how to measure what is working with your content marketing?
After watching a marathon of Food Network programs, I realized that much of the advice from top chefs regarding fab cooking is the same type of advice for content creators.
Inspired by the chefs who want to serve fresh, attractive food, I drew an infodoodle for marketers wanting to serve refreshing, flavorful content to their customers.
I have a secret for you. Viral videos don’t always spread like you might think. When people imagine creating a viral video, they expect that everyone who watches it will pass it on to at least one other friend, who will then pass it on to at least one more friend, etc.
Unless a new activity is directly related to a particular business challenge, it is viewed as a diversion. If the current climate is to reduce costs, outline how you’ll support your social media strategy. If customer acquisition numbers are causing boardroom stress, introduce plans for an email program to prospective clients.
If you really want to dominate your niche and distance yourself from your competitors, you have to take the wheel of the “awesome content” bus, be a leader and set precedent for your industry. And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers and engines as well and absolutely own your vertical.
If you write original content, search engines will help your site get more exposure. For instance, Google has made it plain that they do not like and will penalize sites with duplicate content. Put another way, Google wants to reward high quality sites that contain original content.
Creating the kind of content we all strive for requires copywriters, photographers, creative directors, graphic designers, videographers, statisticians, marketer researchers, back-end programmers or front-end programers. Creating great content these days requires at least 2 or 3 of these skills to create the content in isolation. Otherwise, content needs to leverage external resources or other team members.
What to blog about is a frequent content marketing topic on the Brainzooming blog. People are always looking for new blogging ideas. Responding to a tweet on what to blog about, @InnervateTF requested a comparable piece on “what to tweet about.” Since responding to audience questions is a great source of ideas for blogging topics, we’re covering their Twitter content marketing question – which amazingly, we haven’t done previously.
Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an abundance of out-of-place local search phrases. Truth be told, the information that I’ve seen around the web on this subject of how to combine SEO with Content Marketing (Search Content Marketing) on the local level is seriously lacking.
I hope you like this week’s top 10 list. Stay tuned for next week’s articles!