Here is a list of the best social media marketing articles of this week!
In our recent social media survey, we found that 43% of small businesses spend 6 hours per week or more on social media. That’s precious time for a small marketing team (or army of one)! Given the investment of time required, and the need for someone with expertise, many companies opt to outsource their social media marketing to a consulting agency or individual. In this post, we examine the pros and cons to hiring a consultant vs. keeping your social media marketing in-house, and provide tips for making the right choice for your business.
With all of the social media platforms available to us, however, it also becomes more and more difficult to present a cohesive message across all the channels. One thing that we’ve noticed — and struggled with ourselves — is that the experience from one social network to another can feel really disjointed. And I’m sure that’s not the brand experience most marketers hope and dream for their fans and followers.
As someone who is deeply entrenched in, and very much in love with, social media, it’s very hard to say “Don’t do social media.” But honestly – more and more, I find myself telling some of these entrepreneurs and business owners that social media may not be the most important thing for them to do (at the moment they’re asking me). So how can a small business know when to not do social media, or which types of social media to use if they’re a very small or very new business? For most, it comes down to a matter of time, money and priorities.
These ladies share a common trait: they are passionate, experts in their respective field and share generously their knowledge through blogs, tweets, webinars and/or other social media outlets. I learn a great deal hearing or reading them, so if you don’t know them or don’t follow them, get your notepad ready! Here they are:
Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos. You can share these short videos with your Twitter followers and Facebook friends. Think of it as Instagram, except with videos instead of pictures. In today’s post, I’ll show you some creative uses of Vine for business.
Have you ever found yourself asking, “Where did the last hour go?” when connecting with friends or colleagues in social networks? Social media is like a drug; just a little taste and we can’t help but want more. Social networks are the drug dealers; they facilitate our addiction to this gateway drug with one-click access to our social graph and a multitude of other sites and apps.
Like all the major manufacturers, Ford has a “book a test drive” feature on its website and on the face of it, it’s a very clever marketing tactic. Ford is fulfilling the potential buyer’s needs without them having to even pick up the phone or walk into a dealership to get service.
Facebook advertising’s precise interests and social profile targeting features have always had a slight edge on Google in terms of knowing about the users targeted, but now this can officially be combined with desire to purchase and real world data I’d expect to see the balance of power in the online advertising world begin to gradually shift.
Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? I know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Here are five reasons that should convince even the last hold-out to get on board …
A new survey from Weber Shandwick says it could be so. They questioned 2,000 North American women and found this startling fact: Nearly four in 10 North American women (38 percent) have decreased or stopped their usage of one or more social networks during the past six months.
I hope you like this week’s top social media marketing articles. Stay tuned for next week’s articles!