Did you miss this week’s best content marketing articles? No problem! Here they are:
As with many marketing-related terms, it’s tough to nail down precise, etched-in-stone definitions for either term. But it’s nonetheless clear that content marketing and content strategy are not interchangeable concepts, nor do they refer to the same thing. There is, as we’ll soon see, a huge degree of interdependence.
The University of Massachusetts Dartmouth research, entitled 2012 Inc 500 Social Media Settles In reveals that Inc 500 companies continue to blog at greater rates than their Fortune 500 peers. In 2012, 44% of the Inc 500 had a corporate blog, an increase of 7% from 2011. By contrast, 28% of the Fortune 500 had a blog in 2012. While this is an increase of 5% from 2011, the Fortune 500’s blogging rate still lags that of the Inc 500.
We curate a lot of content, and we also try to take very much of an educational approach; so we’re always trying to get content out there that’s going to be very informational in nature; very instructional, so that our portfolio companies are constantly learning and looking to us as a thought leader and an expert. —Kevin Cain
Facebook’s new look is flooded with enhanced images of every variety — an entire feed can be viewed solely comprised of these vivid images! Just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. This metric is bound to increase even further with the upcoming Rich Photos emphasis
Content is a critical component of great B2B marketing today. Content can help position your organization as thought leaders, nurture prospects over time, and best of all, it can generate high-quality leads, too.
Note that a content strategy is not the same as a content marketing strategy and that I went a little bit back in history for this list. As we should know by now, content marketing is not new and content has been a crucial part of marketing forever.
Do you feel overwhelmed with content marketing? As simple as it sounds, it’s easy to forget that there’s just as much marketing involved as there is content creation. Typically, this task falls squarely on the shoulders of the marketing department.
Because your visitor is signing up to receive your digital content, it behooves you as a marketer to put at least as much effort into your free digital content as you put into the squeeze page that promotes it, the ad that leads to it and the emails + landing pages that follow it. Here’s a simple 5-step process to create awesome digital content for lead gen on a squeeze page…
Not long ago, it was progressive just to create blog posts and a few social shares every day. Now so many brands have adopted a publisher model for content marketing that the web is flush with content marketing tactics.
Marketers’ top concern is producing enough content to be effective with content marketing. But how much is too much? The answer, as always, is “it depends,” but we needn’t leave it at that. While finding that sweet spot of output vs. return will take some trial and error, what is clear is that a higher output generally provides higher returns, at least in terms of broad metrics like traffic and search engine indexing.
I hope you enjoy them. I sure did!