Can you believe only 13% of SMB websites have a local phone number on their home page? I sure can. Think of all the missed opportunities. I often hear SMBs say that they don’t care about clicks to their website, all they care about is calls and people walking in the door. Well, this stat, along with the general crappiness of most SMB sites says that they really don’t care about any of it.
SMBs are spending a significant portion of their marketing budget to advertise online, but many have ineffective landing pages. To reap the benefits of your online ad spending and content marketing efforts, it’s critical that you have an effective landing page (and website). Here is an article with 101 landing page optimization tips, provided by the company unbounce.com.