A couple of the questions raised in this article really resonated with me:
- How do you stay on top of all this content?
- How can I find trusted sources of information to curate?
The article talks about monitoring sources such as Google Reader, Google RSS feeds, Flipboard, Twitter lists, Social network personalized suggestions, and others. Using Google Reader as the tool to manage and organize sources to maintain the consistency of categorization still seems to be the norm amongst curators.
As I read this article I kept thinking about the power-curation tool we have built at Intigi and how much time it saves curating content. It’s the ultimate content curation filter. Using our advanced keyword search, marketers are able to find lots of content in their niche that they can use to build thought leadership amongst their audience.
With Intigi, the content finds you.
Building Thought Leadership
Lastly, I’d just like to suggest you pay attention to the detail given to the notion of “thought leadership” and how content curation helps with that. This is one of the main benefits of curating content in your niche.
“A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.” ~Forbes
Here are the slides from his presentation.
Link: Social Media Curation Guide via www.seomoz.org