Getting content recommendations directly within HootSuite is super easy and lets you curate content from within a single tool. In the video below I show you how to do this in under 2 minutes using Synaptive’s RSS Streams for HootSuite app. Enjoy!
Posts By: Jeff Ward
SEOMoz has published a fresh addition of “The Content Curation Guide” originally posted last year by Gianluca Fiorelli. It’s based on his “Mozinar” (slides posted below) and includes audience Q&A.
We recently enabled RSS feeds for all interests in Intigi so that you can automatically share to any site or service that can consume RSS feeds. Our customers are using this new feature to experiment with all sorts of integrations. There is a great service called IFTTT (stands for “If This Then That”) which lets you take… Read more »
I came across this great presentation by Karen McGrane who talks about “Adaptive Content”. Content that can make its way onto various different devices and platforms more effectively to get more value out of it. So… “Responsive Design” maybe? Well, kind of but Karen puts more of an emphasis on platforms and APIs. Citing NPR’s… Read more »
UPDATE: Intigi is now ContentGems! Buffer is a fantastic social media sharing tool for scheduling your posts throughout the day. This means you can post consistently, to multiple destinations, and not have to think about it. So instead of sharing 5 interesting articles all at once in the morning, Buffer will post those throughout the day (or… Read more »
Since Gen Y connects with traditionalists (i.e., individuals born before 1946), it may make sense to include traditionalist content creators in your planning… Link: 5 Content Marketing Tips When Targeting Generation Y via www.contentmarketinginstitute.com What also struck me is they say that Gen Ys also connect more with “Traditionalists” (over age 66) than “Baby Boomers”… Read more »
This video by PBS Off Book pieces together the recent history and evolution of online viral video. At about the 3:50 mark they talk about how advertising embraces viral culture and some of the bigger success stories like Evian, Old Spice or the Dollar Shave Club. Quote from the video by Michael Learmonth of Advertising Age: What’s… Read more »
The Intigi API lets you tap into your interests and pull in article recommendations into your app, website or blog. To demonstrate the functionality of the API I created a curated news page that displays relevant articles based on my interests. The image above comes from my personal curated news page which features a particular… Read more »
Last month Intigi attended and sponsored the 2012 Inbound Marketing Summit on June 12-13 in San Francisco. Michael Fern, Intigi CEO, sat on an expert panel to discuss “The Future of Corporate Websites.” Here is a link to the video: Michael makes some great points regarding curation (around the 26min mark) where he states that 80% of corporate blogs… Read more »
Google values updated content on your site as much as any other SEO metric; you can kill two birds with one stone by understanding your audience and targeting them with quality content that includes the terms they’re searching for. Link: SMB content marketing 101: Best practices in an online world via contentlead.com This post is a… Read more »