“Even the dumbest possible implementation of [lifecycle emails] prints money in my experience” – Patrick McKenzie

Lifecycle emails (sometimes referred to as “drip marketing” or “email marketing automation”) are a progression of emails that you send to potential customers to increase their engagement with your offering and, in turn, increase conversion rates. → Read more

There are many articles on best practices for using Twitter. In this article I just want to focus on what’s worked for us at Intigi, as we’ve grown our Twitter following over time. Generally speaking, our approach is to share a lot of excellent curated content, mixing in our original content from time to time. → Read more