Since Gen Y connects with traditionalists (i.e., individuals born before 1946), it may make sense to include traditionalist content creators in your planning…

Link: 5 Content Marketing Tips When Targeting Generation Y via www.contentmarketinginstitute.com

What also struck me is they say that Gen Ys also connect more with “Traditionalists” (over age 66) than “Baby Boomers” and have the least connection to Gen Xers.

Being a Gen Y myself I like to think that I connect with everybody equally; however as I get older I do find that my connections to elders strengthen and I place increasing value in their wealth of knowledge.

At any rate, it’s interesting to think about your content marketing efforts not as a one-size-fits-all methodology and that age and other demographics are an important consideration.

This video by PBS Off Book pieces together the recent history and evolution of online viral video. At about the 3:50 mark they talk about how advertising embraces viral culture and some of the bigger success stories like Evian, Old Spice or the Dollar Shave Club.

Quote from the video by Michael Learmonth of Advertising Age:

What’s interesting are startups out there — and some established companies — that are using video as their only marketing strategy. The dollar shave club launched, basically, on a funny video.

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