Here are this week’s top 10 social media marketing articles!
#1 Study: 78% Of Salespeople Using Social Media Outsell Their Peers by Mark Fidelman
When Jim Keenan, the social sales specialist, describes his work today, he’ll tell you that he’s “ushering salespeople from the old world into the social world” – the cold calling world to the Twitter world, the salespeople who call prospects incessantly to the salespeople who educate their prospects with relevant content.
#2 3 Simple Ways to Measure Your Social Media Results by Rick Mulready
Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns.
#3 Are businesses failing to find an ROI in social media? Another view by Mark Schaefer
This was a survey of 1,200 of Manta’s own customers. And yet it is being reported as a national trend by the mainstream news media? None of the news channels disclosed that this was a survey of the company’s site members. In fact, most didn’t even link to the survey. They just linked to the original USA Today article.
#4 Transformative Analytics — Envisioning The Next Generation Of Social Media Marketing Tools by Nan Dawkins
The next generation of social media marketing tools will do more than organize, manage and spit out pretty reports full of out-of-context facts. Transformative analytics will be at the heart of these tools, meaning that the data provided will go beyond standard metrics about activity and/or a single encounter in social channels.
#5 When to Back Off the Social Media Baby Train by Jeana Lee Tahnk
Useless kid information is one of the many reasons I quit Facebook over a year ago, and I’m a parent myself. Of course I care about my friends’ kids and want to see pictures of them, but unbelievable inventions like email and SMS help me access all the updates I want, which is primarily how I share my kids’ pictures with others.
#6 A Flashy Bet for Yahoo on a Shift in Social Media by Jenna Wortham
Yahoo’s $1.1 billion proposed acquisition of Tumblr is a huge coup for the young founder of the even younger start-up and a splashy move by Marissa Mayer to shake up her company. It also heralds a larger shift in social media.
#7 A Comprehensive Strategy for Humanizing Your Brand on Social Media by Jen Barry
As you navigate the path of inbound marketing, many phrases will be tossed your way. How many times have you heard “blogging for business,” “top of the funnel,” “social media strategy,” or “business branding”? Understanding what these terms mean and how they apply to you isn’t too hard, but figuring out how to put this knowledge into action isn’t always as easy.
#8 How Facebook Advertising is Changing with Open Graph by Mark Luskus
As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in Open Graph as stories, which, when grouped together, provide detailed historical records of a user’s interests, hobbies, and relationships.
#9 How To Become A Social Media Marketer [INFOGRAPHIC] by Shea Bennett
Who wants to be a social media marketer? Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling.
#10 83 incredible examples of social media marketing by Nur Bremmen
Social media marketing has, over the past few years, gone from something practiced by a few early adopters to a crucial part of most big advertising campaigns. For proof of that, you only have to look at the results of a recent Gartner survey, which showed that most people now see social as being nearly as important as a corporate website and more traditional forms of online advertising.
I hope you like this week’s list. Good luck!